What’s the Point of Strategy? (Part 1/2)

“Strategy” is a frequently used word in missions leadership, maybe because of the parallels between missions and military situations. It’s often expected that team leaders would be ‘strategic’ in their ministry plans and leadership of their teams. For some leaders, they hear the word ‘strategy plan’ and they get really excited. Others might hear it and think, ‘that’s overwhelming, I’ll never be able to create a strategy and I don’t even know where to start.’ 

This is a two-part guide for how to write a Strategy Plan for your ministry. In this first part, I want to just define a few things about strategy and some of the information that needs to be gathered before you write a strategy plan. In the second part, we’ll have a step-by-step guide for how to write a Strategy Plan.

This guide is intended primarily for field team leaders pursuing movements among the unreached, but I think it can be adapted for many different ministry contexts. This was developed when we expanded from one team that Jenn and I led into 3 teams in early 2020, and we needed to help our new team leaders create their own strategy plans. I had to switch from thinking about strategy more intuitively and instead think of how any team leader, regardless of their natural aptitudes, could create a basic strategy plan for their ministry and their team.

Vision vs. Strategy vs. Tactics

The dictionary definition of strategy is – a plan of action designed to accomplish an overall goal within certain conditions. It’s important to distinguish vision (the end goal) from strategy (the plan) and tactics (the actions you do to fulfill the plan). Your vision (e.g. multiplying movements among this unreached people group) should be heavily prayed over and considered even before you launch to the field – it should very rarely change unless something very drastic happens or God speaks in a very clear way. You should be confident, clear, and committed enough to the vision God has given to you to be willing to give your life for it.

Strategy is the plan that you use to get from where you are to the vision that God has given you; it should be revisited and reworked probably 1-3 times a year to get a big picture view of how it’s going and how to plan to move forward. Tactics are the day-to-day and week-to-week actions that you do to accomplish your strategic objectives, and can change just as frequently.

What Strategy Is and Isn’t

Before we jump into the step-by-step guide, I wanted to bring some clarity to what I think strategy is and is not. Strategic thinking can quickly go from helpful tool to unhelpful pitfall if we’re not careful.

• Strategy is not primary. Even though I personally love strategy and my mind is drawn to it, I think we can assign far too much value to strategic thinking and strategy plans, particularly for Westerners. Give me a leader with godly character who is able to listen to the Holy Spirit and is humble to learn, over a strategic thinker without those things, every time. The best man-made strategies cannot compare to a godly leader obedient to the Spirit.
• Strategy is not meant to be perfect. The goal should never be to have a perfect plan. Ministry is messy because ministry involves people, including you and me! Therefore, we should hold our plans relatively loosely, and not get upset when our strategies don’t end up working out. But going through the process of thinking and planning can help you to understand what’s going well and what isn’t working, as well as other important aspects (more below). From experience, our plans have never really worked out how I originally thought it would, but we’ve seen God more often than not fulfill the goals and objectives that He was giving us. It feels like He is simultaneously reminding us that He is in charge, and showing His faithfulness to do what He leads us towards!
• Strategy is not as simple as copying someone else’s. You cannot carbon copy someone else’s strategy. This is a pitfall for a lot of people working towards CPM: they think, ‘well this strategy or training worked there, so it’s going to work here!’ The place you’re going to is unreached because of the difficult barriers to the gospel and to multiplication. Each context is unique because people groups and cultures are complex, so having a cookie-cutter approach between different contexts rarely works. It’s fine to mimic some of the things you learn from other places – most of the tools and lessons we use in Thailand are totally ripped off from other places in the world.

Strategy is not primary, won’t be perfect, and shouldn’t be copied, but it’s still a powerful tool when we have the right perspective:

• Strategy is important. Even though strategy plans won’t be perfect, it’s still an important endeavor and a helpful tool in your ministry. It’s the pathway for how you want to get to the vision God has given you, and it helps to create good expectations for your team. One of the questions we got the most from our teammates was, “Are we doing the right thing?” Crafting a strategy plan helps you and your team to move forward with focus, to thoughtfully learn from and adjust to your mistakes, and gives you clarity in what you’re asking God for in faith-filled prayer. 
• Strategy is doable. You don’t need to be an amazing ‘strategist’ in order to create a basic strategy plan. It shouldn’t be overly complicated or it will cease to be helpful. If you’re willing to learn, to listen to the Holy Spirit, and to put in some of the time and effort to write things down, a strategy plan will be a helpful tool for you and your team.
• Strategy requires continued learning and adapting. Whether a new team leader or an experienced one, you will never have all the information you need to create a perfect plan. There will always be mistakes, missteps, and places where you’re downright wrong, and a good leader will learn from failing forward. God’s ways are not our ways (Isa. 55:8-9), and that’s good! If you’ve learned from the actions you’ve taken, then you’re well on your way to figuring out what will work. And, there are others that have gone before that can help you – learn from them!

Information Gathering

Before we jump into the steps for writing a strategy plan, there’s two areas that require some learning and information gathering: principles and context.

Learn the Principles

Ministry principles are the building blocks for your ministry plan. A principle is something that is true regardless of context. Our ministry philosophy and strategic plan uses CPM principles.

As much as possible, we try to adhere to these principles and keep these in mind when we’re forming our strategy plan and tactics. When making ministry decisions, we’ll ask – is this simple and reproducible? Is this in line with Scripture? Are we sowing broadly?

For movement practitioners, it’s essential to know these principles and study the different ways these principles can be applied in different contexts. The more you can learn from others that are doing or have seen success in a similar ministry as you, the more you’ll build your database of knowledge and be able to form strategy appropriately.

Principles are different from applications – this is an important distinction in strategy. For example, broad sowing is an important principle for multiplication, but the application of broad sowing can look different in different contexts.

For us, 3 Circles is a gospel sharing tool that we learned and used in the US. In our first training group with Thai disciple-makers, we trained them in how to use 3 Circles. After 3+ months of going onto the college campus as a team and sharing 3 Circles over 200 times with almost no success, we asked our Thai partners, ‘is this a good tool for sharing in Thailand?’ They told us, ‘No, it isn’t!’ There were too many differences in worldview for 3 Circles to make sense to someone from a Buddhist background, so we needed to pick an application that was more contextually appropriate.

It can also be helpful to learn from and use different ministry models to guide your strategic planning. We use this Multiplication Cycle adapted from other models with our partners in Thailand, but there are many other models out there like 4 Fields or the T4T Three Thirds Process. There’s a ton of resources out there, and you can find some of them on our Resources page.

Investigate your Context

Now that you’ve studied and understood the ministry principles and models that you want to use – here comes the hard part! How do I apply this in my context? What are the best methods, practices, and rhythms of training, coaching, evangelism, discipleship, and church planting among your people group?

Before you launch, and as you’re there, learn as much as you can about your context and people. In the 2 years before we launched to Thailand, I had Joshua Project opened on my computer and Operation World on my desk, and I prayed through a different UPG a day in Thailand before we ever moved there. Learn about the culture, the gospel barriers, the history of Christianity in that country if there’s anything. Try to identify where the major barriers and opportunities are. Meet people from that country and ask a ton of questions about their upbringing and culture and context (ethnographic interviews can be a helpful tool to ask good questions). Try to meet other like-minded goers that have been there for a while, even better if they’re movement focused as well.

It’s difficult to create a strategy plan with the right applications when you haven’t learned the principles and the context. Again, you won’t have perfect knowledge, so ministry strategy requires experimentation and innovation. Ultimately, none of us as outsiders will have the cultural understanding that an insider will be, so partnering with national believers can be one of the most effective approaches in cross-cultural ministry – we call this ‘Being Barnabas’ and will write a future post about it!

Write your Strategy Plan!

From there, you can start to write up a strategy plan (part 2!). It’s a good practice to write a strategy plan before you even launch, but just hold that loosely because there’s so much you learn just by being on the ground there. When you get there, you want to learn as much as possible and write down what you learn. We had our team brainstorm 50 questions in 10 different categories that they’d try to ask different types of people over the first 2 years – some of the categories were about religion, culture, Church history, barriers to the gospel, spiritual environment, urban vs. rural, etc. 

It’s a good idea to revisit the strategy plan after you finish language school and before you start to jump into full-time ministry engagement, maybe 1-2 years after you’ve been there, depending on how long language learning is for you. Then probably evaluate your strategy plan once again after your first season of ministry as you’ve tried some stuff out.

Strategy is a tool that can help bring clarity, but it doesn’t determine your success. No one ever got to movement because of perfect man-made strategy; God alone determines when and if movements start. And the Holy Spirit is the driver and the guide – if you look at Paul’s journeys in Acts, you can clearly see some strategic aspects of how Paul operates – like going to synagogues before engaging Gentiles (Acts 17:2), or the way he sets up local leaders versus leaders in his apostolic team (Acts 19:22). But you should also go and count how many times his ‘plans’ get changed by the guiding and direction of the Holy Spirit (Acts 16:6), like getting the dream of the Macedonian call (Acts 16:9).

In Part 2, we’ll give you a step-by-step guide for how to write a strategy plan, but ultimately, our plans need to be given to us by the Spirit – and he will do it!